What is Programmatic?

Programmatic Advertising allows us to reach our client’s ideal target market anywhere, at any time, on any device. Leveraging real time bidding in a live auction environment my programmatic solution represents the most scalable audience solution available in today’s world of programmatic advertising.

How Do We Leverage Programmatic?

Partners work with meo solve three distinctive challenges. First, my Partners are using programmatic to help  marketers save time and money by managing the greatly fragmented landscape of digital advertising through a single relationship. The simplicity of being able to source all of your programmatic tools through a single source allows my clients to scale strategic, sophisticated, multi-platform campaigns with cross device and cross platform optimizations guaranteeing maximum results. Second,  I am able to immediately increase the ability to solve  problems and increase revenue through turn key programmatic solutions. Finally, Partners are able to differentiate their solutions in a highly commoditized market by leveraging the platform which offers the most advanced programmatic options available today.

What Kind of Targeting are Marketers Leveraging?

Programmatic advertising has nearly unlimited targeting options and Digital Concepts and Marketing programmatic platform has over 70 different 3rd party data sources providing 100,000’s of different ways to segment a marketer’s target audience. Most of my programmatic campaigns marry content targeting, structured data from 3rd party sources, 1st party data from the Partner, 1st party data from the advertiser, unstructured data from 3rd party sources, content targeting, and geo targeting. The marketer relies on my award winning operations team and built in artificial intelligence to guarantee optimal campaign performance from the first impression.